The band u2 recently released a brand new album

The band U2 recently released a brand new album.  I purchased it soon after its release.  I hadn’t even heard a single song that was on the album.  So why did I buy it?

I bought it because U2 is my all time favorite band.  I’ve bought all of their albums over the years.  I love their music. 

This got me thinking about trust.  Even though I had not heard a single song on the new album, I trusted that I would like it.  I have this trust because in one sense, being a fan of U2, I have a relationship with the band – as all true fans do. 

U2 has done an excellent job of building a loyal following.  Fans have come to expect things from the relationship.  They expect to hear the unique guitar sound of The Edge, one of the members of the band.  In fact, you can tell a U2 song just by hearing The Edge’s guitar playing. 

Fans expect to see a new album out ever few years.  Fans expect Bono, the lead singer, to be outspoken about the issues he cares about.  Fans expect the band to put on great shows. 

The band has done an excellent job of meeting these expectations and then some. 

U2 has an excellent level of trust and loyalty with their fans because they work continuously to build that trust.  They created the expectations they were willing to commit to.

What are you doing in your business to build trust with your own fans?  What expectations are you creating?  Are you at a point that if you offer a new product or service, that fans would buy it, just because you put it out?  If not, why not and what are you going to do about it?

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